Course detail

Certificate IV
National code
Nationally recognised – meets AQF standards
Study mode
Study load
(eg 8hrs a week/1 unit p/mth)
Up to 12 months
Start date
Enrol anytime
Payment options
– weekly, fortnightly or monthly payment plan
– upfront payment
– credit card, bank deposit, cheque, UnionPay.

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This course is approved by Centrelink for Austudy, Abstudy, Youth Allowance and Pensioner Education Supplement.

This qualification is no longer available for new enrolments.

Check out our Diploma of Business (Digital Marketing) delivered by our specialist digital marketing company H1 Digital Education.


This qualification is suitable for those who use well-developed marketing skills across a variety of contexts. Job titles might include direct marketing officers, market research assistants, marketing coordinators, marketing officers and public relations officers.

They are often adept problem solvers, can analyse information well and may have some limited responsibility for others. In most cases, individuals would usually report to a more senior marketing practitioner.

What will be my job title when I finish?

After successfully completing the Certificate IV in Marketing, you will have the Qualification allowing you to work in any industry as a:

  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer or
  • Public Relations Officer
  • Analyst
  • Sales Administrator
  • Promotions Assistant Manager

What is the Course Structure?

The Certificate IV in Marketing includes 10 units.

4 core + 6 electives

Based on market research, LMIT has put together a customised marketing course with a strong eMarketing focus. If you are interested in specialising in a different area of marketing, please contact us and we can put together a training plan specifically tailored to your needs.

Please refer to the table below for the units of competency and learning outcomes for the Certificate IV in Marketing.

Units of competency

BSBCMM401 Make a presentation *
BSBMKG401 Profile the market *
BSBMKG402 Analyse consumer behaviour for specific markets *
BSBMKG408 Conduct market research *
BSBMKG412 Conduct e-marketing communications
BSBEBU401 Review and maintain a website
BSBMKG411 Analyse direct marketing databases
BSBMKG413 Promote products and services
BSBRES401 Analyse and present research information
BSBSLS408 Present, secure and support sales solutions

*Core units
For more information on the unit descriptions please contact one of our team.

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*Learning Guarantee

You will be successful in obtaining your qualification in the TWELVE (12) month timeframe or we will offer you a free THREE (3) month extension in which to complete your qualification. You must be deemed to be on track for completion in order to receive free THREE (3) month extension.

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Online self-paced

Our courses are delivered online and are self-paced, allowing completion of your course in the comfort of your own home or office, giving you the convenience and flexibility to study when you wish. You will have access to all the user friendly learning resources you need to complete your course.

You will have a timeframe of TWELVE (12) months to complete your qualification from the date you enrol. When you enrol into your course with LMIT, your log on details and access to your course materials and assessment will be sent to you almost straight away, allowing you to begin your course.

Recognition Assessment

If you already have the skills and knowledge required for all or part of the Certificate IV in Marketing, you will be able to use our Recognition Assessment process. Let us know if you would like some additional information on this and we can organise for one of our trainers to give you a call!

LMIT had the course I wanted. I found the whole process really good from initially enrolling into the course my course log ins were sent to me in a timely manner. The study material and assessments were professional, there were good templates to use and it was straight forward to complete my assessments. The administrative staff were very supportive and I’d recommend LMIT to anyone!

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Mark Jackson

Certificate IV in Marketing BSB41307
CFLMITNov16 CTA 01 marketing courses